Quand une campagne virale / web / 2.0 gnagna est réussie, ça donne ça. Une vraie bonne idée, un résultat qui claque, et pas forcément juste des grands noms associés à l’opération. Ici, Montblanc s’est offert les services de Wim Wenders mais l’idée de base est vraiment brillante. Un peu deg’ de ne pas y avoir pensé pour mon client actuel. ;)

60 seconds of beauty submitted by users to the first round of The Beauty Of A Second short film contest.
Enter the 3rd round now: montblanc-onesecond.com (Deadline is the 13th of December.)

Create your own playlist now on the site or upload your second of beauty to participate in the next round now. 20 videos will be shortlisted from each of the three rounds to be judged by Wim Wenders in the grand final.

For more information visit: montblanconesecond.com/#/en/the-challenge

Montblanc and Leo Burnett Milan pay homage to the chronograph — which recorded time to the accuracy of a fifth of a second — with a short film challenge. The Beauty of a Second is a contest curated by Wim Wenders which asks users to demonstrate beauty in a second of film. The winner will meet Wenders and win a Montblanc Nicolas Rieussec chronograph.

Every Second Counts!

The music is made by Marcus Loeber (marcusloeber.com/)